The video is super cheesy but I've always loved this metaphor. For me, the important part is what he says about the small stuff. It's hard not to sound like a jerk when you say no to opportunities, events, things, information, news, conversations, meetings, etc. But it's truly necessary.

This is by far one of the most valuable lessons for a happier life. After reading the story by Steven Covey I decided to produce this video to share the message with others. Get inspired with this short film of a professor explaining to his class the importance of using one's time wisely and setting priorities in order to have a fulfilling life.