I'm lazy and I'll let smarter folks talk about the state of advertising. Here are two tweets that sum it up pretty well.

You keep telling yourself that Sir Martin. pic.twitter.com/yKRcTrs8ig
— Ben Thompson (@benthompson) March 1, 2018

The fact of the matter is that massive media companies haven't figured out how to truly buy and optimise digital media and prove effectiveness the way freelancers or in-house teams can.

They want to stick to what they know - big budgets thrown around with little thought.
— Avtar Ram Singh (@AvtarRamSingh) March 1, 2018