“The question we ought to ask ourselves: In building brands at a nation-wide scale, do we do so in a way that can resonate with people living in every parts of the country? How often do we consider that other 44.9% of Canadians? How often do we think of people living in Red Deer or Trois-Rivières? When we’re thinking, ideating, strategizing, casting, researching: do we consider the alternate reality that take places hours away from our offices?”

This is a good article by Jean Claude Kikongi about strategic planning and city-centric biases. It's appropriately titled “Urban Canada”: questioning our city-centric biases.

Full disclaimer: I was raised in Trois-Rivières, Québec 😂