Stakeholders
I read AVC.com every day. I often stumble upon useful bits of wisdom. Mostly about technology and business. Sometimes about high-level decision making and governance. Here's one about why it's important to do a stakeholder analysis when you make decisions.
Stakeholders have vested interests and they potentially clash.
Stakeholders might not agree with you but they still need to be considered.
Interests might be easier to align over a long period of time.