François Royer Mireault

Thoughts on marketing, startups, tech, people, arts and 'all of that jiving around'.

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The Theranos Story

June 14, 2018 by Francois Royer Mireault
WSJ investigative reporter John Carreyrou shares how he broke Theranos story & reveals its staggering scope of fraud & deception in his new book, "BAD BLOOD: Secrets and Lies in a Silicon Valley Startup"
June 14, 2018 /Francois Royer Mireault
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Demand Generation Channels
B2B Startup Marketing: The Best Ressources, Blogs, Podcasts
B2B Startup Marketing: The Best Ressources, Blogs, Podcasts
Startup product videos: great examples of 'ungated' demos
Startup product videos: great examples of 'ungated' demos
Startups and digital marketing with Edouard from Cardigan
Startups and digital marketing with Edouard from Cardigan
Performance marketing or brand marketing? Both.
Performance marketing or brand marketing? Both.
Be a foolish beginner
Be a foolish beginner
Why is targeting the right customers so important
Why is targeting the right customers so important
B2B Marketing – 5 Strategies
B2B Marketing – 5 Strategies
Social media strategy deck
Social media strategy deck
Don't make it more complicated than necessary
Don't make it more complicated than necessary